Email as an advertising resource

Discover email as an advertising resource, a tool that has managed to be useful and remain valid over time, from its appearance to the present.

Email and advertising

Email is a tool that allows you to implement advertising strategies, sending customers information related to the brand, prior to their respective authorization to do so.

The email as advertising strategy is effective when the customer is interested in receiving news about your brand, something that is achieved with a permission or subscription to the site.

In this sense, the use of email without perilogy in users who have not authorized or requested it, is not currently carried out, since it is counterproductive and affects the reputation of your brand.

Find out about what’s new in the marketing, advertising and digital media sector through the frequent publications we make on our blog.

Advantages of email as an advertising resource

Without a doubt, using email as an advertising resource generates some advantages that are worth mentioning:

  • It is a profitable and effective strategy, the cost of using emails is extremely cheap, mainly because there are no printing costs or advertising fees. In addition, it is possible to resort to mass mailing and save time and resources.
  • It is a fast alternative compared to others, as it allows information to be sent at the distance of a click and even to do it simultaneously, shortening the time spent on it.
  • It is based on the granting of permissions, so it is certain that the client wants to receive the information that is sent, instead of wasting time and resources on users who are not really interested in what the brand offers.
  • It shows a higher return on investment, since it is estimated that for every $1 USD invested, the return for email advertising is $32 USD, so that it constitutes a considerable gain that is worth receiving, since it is about of a strategy applicable to all stages of the sales funnel.
  • It is easy to measure, analyze and compare, since any specialist will be able to easily determine the effectiveness of advertising campaigns and implement the strategies that are necessary to improve or maintain their efficiency, either through the measurement of results, comparison statistics or other methods.
  • Its sending and receiving is instantaneous, so this alternative continues to be one of the alternatives most used by small and medium-sized companies, thanks to the fact that not only can the information be displayed automatically, but it also allows the customers themselves to share the emails with other contacts, generating even greater reach than expected.

Importance of using email as an advertising resource

Now that you know in detail the use of email and its usefulness for certain sectors such as advertising, it is an opportune time to highlight its importance. Using email as an advertising resource allows companies to allocate their resources in the right direction, sending information to users who are really interested in the products and services you offer.

On the other hand, it is a cheap and fast way to advertise, without spending too much money on advertising campaigns that probably will not generate enough return on investment.

Finally, you should consider that thanks to its efficiency, the use of email has remained in force until today, although the way of using it has undoubtedly changed considerably, it is still a very useful tool for various purposes.

Among the utilities of emails is advertising, knowledge of the profile of buyers, feedback from users and brands and much more.

Finally, it is essential that you consider that email as an advertising resource can be very useful and generate benefits for your business.

Novel advertising strategies

Over time, the way marketing works, as well as aspects of daily life, have changed to adapt to new technology and the rise of the digital age, making the need to implement innovative advertising strategies imminent.

Novel vs Conventional Advertising Strategies

The idea of ​​comparing innovative advertising strategies with conventional ones is to have a clear notion of what has changed, so that the approach that marketing actions have taken today is better understood.

Find out about what’s new in the marketing, advertising and digital media sector through the frequent publications we make on our blog.

Conventional advertising

Although it may be thought that it is something obsolete, in reality it is not, it is simply used less frequently each time, but there are still those who use it as the only form of marketing.

It is done through radio, television, press, banners and other conventional means.

Novel advertising

Although it is used through less massive means, they are usually more specific and therefore the public they are targeting is the one who may be interested in the product or service being promoted.

In this sense, the objective scope tends to be much greater than with the use of conventional strategies, especially when the Internet is used as a means of dissemination, using social networks, for example.

In addition to social networks, search engines, online catalogs, calls to action and others, make up a large part of today’s innovative advertising strategies.

Interactivity as a novel advertising strategy

These are all the advertising strategies that convert the passive user into an active one, so that they interact with the message, giving them decision-making power over it.

Recommend products

This is a novel way of advertising products and novelties, using interactivity for this, through tests or forms, for example, in which, depending on the result, the user receives a certain personalized recommendation.

It is also possible to include a draw that allows certain users to win the product that has been recommended, so that sales are boosted after the application of this advertising strategy.

Interactive games

An incredible new advertising strategy is to resort to the use of games and give rewards, so that you can advertise your products and that the user is attracted by the idea of ​​having fun and winning.

With this type of strategy, the image of the brand can be kept constantly exposed, so that the user can become familiar with it and advertising is efficient.

Combine conventional advertising with dynamic resources

The idea is that you can combine any of the above strategies with the conventional ones in mass media, so that the reach between the two can be enhanced.

An example of this is combining trivia games with ingenious advertising that reinforces the strategy and generates greater reach among the target audience.

Other novel advertising strategies

In addition to the interactive options, there is a wide variety of novel strategies including:

• Constant updating of content on your website.
• Opening your own store on Amazon or other similar platforms.
• Personalization of marketing messages.
• Carry out inbound marketing.
• Perform live and direct on social networks.
• Use chatbots to capture the user’s attention.
• Invest in up-to-date training for you and those who work with you.
• Make use of voice search as a marketing strategy.
• Do local SEO.
• Use social networks as a sales platform.
• Strengthen your advergame or advertising game to improve it.
• Create quality content aimed at disseminating real and educational information.
• Publish branded content.
• Make use of connected TV and programmatic advertising.
• Use augmented reality in your ads.
• Automate email marketing.
• Implement PPC automation.
• Bet on guest blogging.
• Use viraljacking.
• Participate in podcasts.

How to create a sales funnel?

In this opportunity you will be able to learn how to create a sales funnel, a marketing tool that will help your business or enterprise to grow and consolidate as a successful brand.

What is a sales funnel?

Also called funnel, it is a schematic tool in the form of a funnel, which allows users to be classified, making them go through various stages that facilitate the work of digital marketing specialists.

The sales funnel is activated when the user initiates the first contact with the brand and ends at the time the purchase is made.

To make the application of a sales funnel possible, it is necessary to resort to the use of digital marketing strategies, such as social networks, online ads, emailing and more.

In an administrative way, the sales funnel helps to know the state or phase that the potential client is going through at a certain moment, helping to guide the appropriate marketing strategies that can lead to making the sale, without being something invasive or insistent.

In this sense, the sales funnel is implemented in 4 stages, the attraction. Interaction, conversion and loyalty. This implies that the correct way to implement the funnel is through each of them.

Find out about what’s new in the marketing, advertising and digital media sector through the frequent publications we make on our blog.

How to create a sales funnel?

To create a sales funnel, it is first necessary to know what each of its stages is about.

Stage 1: Attraction

It is basically about capturing leads, so at this stage you must be clear about the profile of your buyer person who will be your target customer.
At this point, the idea is to obtain the customer’s data or for the customer to take some action that leads to the rest of the sales funnel process.

These actions depend directly on the type of product, service or particular company.

Stage 2: interaction

In this stage, the leads from the first stage must be identified and classified. This process is of utmost importance to guide the creation and implementation of digital marketing strategies according to the client, saving time, effort and costs.

Choosing the wrong action can cause you to lose leads and cause the process to end.

Once you are clear about the marketing strategies that you will implement, it will be time to look for the right opportunity to interact with the client and show them what might interest them.

Stage 3: conversion

At this stage, the idea is that knowing the interests of each lead, you can promote a sale, offering the user what attracts him, measuring and analyzing the interactions with the web.

In this sense, the idea is that you can convert users into customers, using their conduction through the sales funnel, making a sale on the site.

Stage 4: loyalty

Once the lead has become a customer, it is time to close the sale, ensuring that they remain loyal in the future.

It should be considered that although the most direct objective is always to make a sale, in the long term the idea is to be able to retain as many customers as possible.

Steps to create a sales funnel

To create a sales funnel on your website, you need to do the following:

1. Analyze the behavior of your users, so that you can focus your digital marketing strategies effectively.
2. Draw the attention of your audience by offering relevant content.
3. Create a Landing Page accompanied by a Call to Action.
4. Employ email marketing.
5. Keep in touch with your users, so that you can always offer them what interests them.

What is email marketing?

Digital media is by far the most likely economic market to grow today, thanks in part to technology and the limitless possibilities it offers. Find out what email marketing is and how you can take advantage of it.

Email Marketing

Email Marketing or Emailing as it is also known, is a digital communication tool between online stores and leads or customers, so that emails can be sent massively, with various purposes, from presenting a product to offering promotions.

Currently, it is conceived as an effective digital marketing tool that optimizes the task of sending emails to the target audience that would otherwise be endless and short-range.

Email or electronic mail is a means of communication that offers great advantages and a greater potential to capture the attention of consumers.

This is largely because it is easily accessible and less ephemeral than pop-ups, social media posts, and the like.

Among the functionalities of email marketing are the following:

  • Keep in touch with users and customers.
  • Convert leads into customers and even retain them.
  • Send customers information, promotions, news and novelties.
  • Promote feedback.
  • Generate engagement.
  • Develop content marketing strategies based on what was obtained.
  • Reduce the time implemented in digital marketing strategies.

What is the importance of email marketing in an online business?

The first thing you should consider is that since it is a digital medium, the attention provided to the client may not be as close and the contact tends to be neglected, so that using email marketing can help them feel closer. to the mark.

Although it is not a new digital tool, email marketing today is still a long-range means of contact, with wide accessibility and low cost.

Like others available, this one is very efficient and can be implemented together, without interfering and, on the contrary, being more useful.
In addition to the traditional functions, focused on attracting customers, email marketing helps to confirm newsletter shipments that collaborate with the growth of the brand.

Nowadays it is almost impossible for a business to grow and maintain itself without resorting to digital marketing, so any brand should use emailing and other similar strategies.

Effective email marketing practices

Although email marketing is an excellent tool, much of its effectiveness depends on the proper use that is given to it, so there are some recommendations that are worth putting into practice.

Pay special attention to your contact list

The idea is that you can put together a list of contacts to whom you send the information on a regular basis, with their consent and open possibility of cancellation. In this way, it is possible to keep only those who are really interested in your brand.

Personalize your emails and take care of the design

Remember that the idea is that your customers and even users who have not yet become it, can recognize your brand, so personalizing it is always necessary.

In addition to personalization by the company, it is always useful to demonstrate a close relationship and treat each client personally, including, for example, their name in the mail, also offering information that is in accordance with their particular characteristics.

For this, you can classify your contact list into groups according to their interests.

On the other hand, the design of the email must always be neat, professional and with the quality that you want to be associated with your brand, as well as being responsive and adaptable.

Provide clear information with a call to action

The idea is that you can transmit the information you want in a clear, precise and concise way, in addition to inviting users to take some action, as part of your digital marketing strategy, taking care not to use spam words that will not benefit you at all .

Evaluate the effectiveness of your emailing strategies

Analyzing the metrics is useful to effectively guide your email marketing strategies in the right direction and get the benefits you want from it.